“We were reliant on an outdated on-premise ERP solution that limited our ability to innovate.
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At MLSE our philosophy is that ‘it takes the whole organization to win’: we believe every employee, from our administrative staff to our star players, can make a valuable contribution. Greg Kinch, Senior Director of Finance at MLSE, explains, “Our mission is to provide extraordinary moments for our many fans, and a huge part of that is creating winning teams. To lay the foundations for long-term, sustainable success, MLSE recently launched the ‘Vision 2020’ project, aiming to deliver everything from on-field wins and personalized fan experiences to community support programs, while opening up new commercial opportunities. The finance team also helps support strong relationships with major sponsors such as Scotiabank – one of the largest partnership deals in global sports marketing. Employees are responsible for key financial management tasks, as well as facilitating new revenue-driving programs. Within MLSE, the finance team plays a central role in the day-to-day running of the business.
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MLSE also runs a flourishing live entertainment division and operates multiple venues in Toronto. Maple Leaf Sports and Entertainment (MLSE) owns some of Canada’s leading sporting franchises, including the Toronto Maple Leafs (hockey), the Toronto Raptors (basketball), Toronto FC (soccer) and the Toronto Argonauts (Canadian Football League). Business challenge story Delivering memorable fan experiences